Hot Wheels NFT Garage launched in 2021 as Mattel’s groundbreaking digital collectibles initiative, combining virtual NFT cards with physical die-cast redemptions. Within the digital packs, select Premium (Super Rare) and NFTH/Treasure Hunt (Ultra Rare) NFT cards included redemption tokens allowing collectors to claim exclusive physical die-cast versions of the cars depicted on their digital NFTs. These redeemed physical cars feature premium specifications not found in standard Hot Wheels retail releases, making them highly sought-after among serious collectors.
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